Elo

Elo, headquartered in Brazil, is a leading payment card solutions provider that works closely with a number of partner banks to offer a range of Elo-branded debit, credit and prepaid cards. These cards are not limited to domestic use, but can also be used at 7.5 million locations around the world through a joint agreement with Discover Financial Services. With a cardholder base of nearly 125 million, Elo has become the third most popular payment card system in Brazil.

Elo is a Brazilian national financial company that allows consumers to shop online or in-store using their smartphones. The service is recognized internationally and allows merchants to accept customer payments online without having to install or maintain complex network systems.

Elo is cloud-based, and merchants only need an internet connection and a computer or mobile device to accept payments from their customers. Elo meets all industry security standards, and transactions are 100% secure for merchants and customers. With it, merchants can link their online stores with their customers' phone numbers.

With Elo, your customers' personal information, including name, email address, credit card number, and credit card expiration date, is sent directly to the issuing bank. The bank then verifies the credit card information with the issuing company before authorizing the transaction. Authorized transactions are sent back to your business’s website or app through Elo’s secure servers.

This allows merchants to accept payments without having to worry about liability for unauthorized charges resulting from lost or stolen customer credit cards.

For business operators targeting the Brazilian regional market, Elo is an ideal payment gateway because it enjoys a high level of credibility among local consumers. By adding Elo to your payment gateway options, you can increase the confidence level of Brazilian online buyers and reduce their need to resort to alternative payment systems or e-wallets. The reliability that comes with the Elo name ensures that users can make secure transactions with their credit cards.

Its cards are available in more than 200 countries. To date, the company has issued more than 120 million cards. Using these cards, cardholders can quickly and securely shop online and pay in Brazilian currency.

Elo was created through a partnership between three different companies: Banco do Brasil, Caixa Federal, and Bradesco. Today, it issues credit, debit, and prepaid cards to its customers. In addition, it offers other banking services such as installment payments. The latter allows payments for online purchases to be spread over several months.

What are the benefits of Elo?

Elo is a very popular payment solution in the region, and for good reason. Elo offers many advantages to cardholders and merchants. When using these cards, customers receive:

• Personalization of services;

Users can make different types of payments, use the app to access banking information, transactions, and more. The company offers convenient and flexible banking products. Cardholders also enjoy additional benefits such as airport lounge access and overseas cash withdrawals.

• Real-time authorization;

The system allows for almost instant transactions. Customers and merchants are immediately notified of the results of the operation. Elo is part of a larger network that includes more than 30 other issuers to speed up the processing of operations.

• Secure payments;

Elo continues to grow and develop, committed to providing the most reliable services and secure transactions. Today, the company offers prepaid cards, 3DS authentication, tokenization, NFC-enabled payments, and other services, in addition to issuing credit and debit cards.

• The company has partnerships with more than 30 issuers;

It has helped Elo to scale and attract new customers. Merchants and online shoppers choose this company because it is growing and improving its services.

How to use Elo?

Customers use the merchant's website to place an order. At checkout, shoppers add payment information. The merchant's payment gateway processes the payment and sends a message about the transaction result (transfer successful or payment declined). Entering the card details at checkout is enough to confirm the payment. The process

Merchants can integrate this payment method to the checkout page if the payment processing provider offers this feature. The process will be very fast as Elo keeps up with innovation. It provides modern banking solutions for all merchants and cardholders.

Why should merchants add Elo?

Merchants looking to expand their business in the region should add Elo to the payment method selection as it is the most trusted solution in Brazil. It is a suitable choice for local business owners and e-commerce websites that do business internationally. Having Elo in the list of payment methods will encourage Brazilian online shoppers to make purchases. They don’t need to think about any other payment methods or e-wallets, as entering their credit card information is enough. Moreover, they trust this reputable company. Merchants who sell goods or services internationally can also benefit from adding Elo. They will gain access to millions of potential customers who use Elo for various online payments.